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Powered by Maxi-Lip™ , clinically proven* to:

  • Improve lip condition

    +100%

  • Improve lip softness and comfort

    +70%

  • Improve lip hydration

    +60%

  • Visibly increase lip volume

    +40%

  • Visibly reduce lip folds

    +29%

*Based on an independent study on the specific ingredient complex, Maxi-Lip™ .

4.6
Rated 4.6 out of 5 stars
Based on 2,464 reviews
Reviews Summary
Customers say this lip gloss delivers gorgeous color payoff and a smooth, creamy texture that feels comfortable on lips. Many appreciate its long-lasting shine and non-sticky formula, with some noting it works well worn alone or over lipstick. The larger size option is popular among repeat customers. Common feedback highlights the pleasant scent and subtle plumping sensation. A few mention the color appears more sheer or different than expected online, and some find it too thick or sticky despite product claims. Overall, most reviewers praise the quality and finish.
Customers Talked About
2,464 reviews
  • H
    Heidi
    4 minutes ago
    Reviewing
    Forget The Filler Lip-Plumping Line-Smoothing Gloss
    Rated 5 out of 5 stars
    5 Stars

    The most lux and gorgeous nudey sheer beige ever! plump lips 👄

  • H
    Heidi
    5 minutes ago
    Reviewing
    Queen Forget The Filler Lip Plumping Line Smoothing Gloss
    Rated 5 out of 5 stars
    5 Stars

    These glosses are the industry standard for glossy plump hydrated lips. the colors are beyond gorgeous too!

  • AW
    Angela W.
    Verified Buyer
    Age 55-64
    1 hour ago
    Age 55-64
    Reviewing
    Forget The Filler Lip-Plumping Line-Smoothing Gloss
    Rated 5 out of 5 stars
    Our Favorite!!!

    My granddaughter and I love everything about the Blooming Heirloom Lip Gloss🩷

  • H
    Heather
    17 hours ago
    Reviewing
    Forget The Filler Lip-Plumping Line-Smoothing Gloss
    Rated 5 out of 5 stars
    5 Stars

    Love the juicy watermelon shade!

  • S
    Samantha
    22 hours ago
    Reviewing
    Forget The Filler Lip-Plumping Line-Smoothing Gloss
    Rated 3 out of 5 stars
    3 Stars

    color is great, product is quite thick...

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